Gumption Goods

Gumption Goods – Branding, Web Design, Clothing Design, Promotion

As a huge Blues fan I was looking for a particular style of shirt, something that spoke to my love of the team now, and the history that they cultivated. I created Gumption Goods in order to provide quality, classic and American made clothing for St. Louis hockey fans. To launch the product I organized the Blues Cruise, a bar crawl that moves between 3 pubs in the Dogtown neighborhood while watching a period of hockey at each stop. The event is now in its 5th year and going strong.