Chevron Soccer Academy

Chevron – Full Service Experiential Design, Photography, Event Production

Chevron Soccer Academy is a weekend event that gives kids and teens a chance to play, learn and get scouted by elite coaches and professional soccer players. When I approached this project it was in the process of expanding from 2 events to 4 in both Texas and California, with a chance for continued growth in the future. My team and I sought to take what was working, and refine it to make it feel even more like an elite soccer event and amp up the drama and excitement of the weekend. Through a flyer redesign, a complete refresh of the uniforms and a new more dynamic approach to the photography, we were able to engage a broader audience than ever before and grow our attendees in each market.